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Rich The Kid’s banger, “New Freezer,” featuring Kendrick Lamar. Originally released last September, the track gained even more traction with the release of the video in October. Now, the song is getting even more life with the help of a new viral challenge,He was like, ‘Everybody is gonna listen to this everywhere.
Dubbed the “New Freezer” Challenge, the sensation is taking over the internet. It looks pretty simple. In videos, people play RTK’s hit song, while rocking their heads side to side (sometimes violently) and turning up. Some people are doing it by themselves, while other people are dropping videos of whole groups getting in on the act.
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